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 The Silicon Beach Enterprises (SBE) Medical Marketing Group provides clients with a turnkey approach to marketing their medical and biotech products around the world. These services include:
Market Research Simply put, if your product is not marketed effectively overseas, it will not benefit either of us to initiate distribution. For this reason, the SBE Medical Marketing Group begins by conducting extensive primary market research through its global marketing and distribution channels, physicians, and potential patients to ensure that your product will be readily accepted. This initial market analysis is also crucial for effective market segmentation and to determine the most appropriate marketing strategy needed to maximize sales in each region of the world. |
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Distribution Channels We have developed a proven methodology for recruiting, training, and motivating the best distributors available in a given medical products segment. Without an effective global distribution network, even the best product will lose market share to the competition. SBE will ensure that your product is carried by the top distributors in each region of the world. Based on the data compiled from out market research, SBE will train each distributor on your product and its attributes, on overcoming common objections to its purchase, and on pertinent information such as industry and market structure, regulatory issues, and the competition. SBE then employs proven techniques to motivate our distributors, meeting with them throughout the year to monitor sales status and to take any corrective action as it becomes necessary. |
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Marketing Planning A marketing plan is your road map for the most efficient delivery of your product around the world. SBE will conduct in-depth primary and secondary research to segment the qualified market for your product, determine the ideal positioning of your product for this segment, and develop a strategy to effectively penetrate this market. The marketing plan is custom tailored for each product, and will help you and SBE understand the current global market environment, the opportunities and issues to overcome, the objectives, strategy and tactical plan for global product deployment, projected financials and controls to ensure effective market penetration. |
Marketing Implementation Once the marketing plan has been developed and the proper direction has been established and agreed upon, SBE is poised to implement the actionable items indicated in the plan. In addition to managing the distribution channels, SBE can assist your company in the following:
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Marketing Communications Development Silicon Beach develops marketing materials for medical and technically oriented companies such as Johnson & Johnson, Smith-Nephew, 3Com, NCR, and General Instruments. Our staff is highly knowledgeable in scientific and medical fields, and has written research papers, technical manuals, product inserts, instructions for use, product brochures, Websites, custom software, and educational materials. In short, all communications necessary to legitimize and promote a medical product can be developed by SBE and its vendor-associates. SBE's own marketing communications division offers our clients access to a full range of services needed to promote a product effectively in the international marketplace. These services include:
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