Amy Cahill
Amy's activities with SBE include coordinating regulatory affairs, updating packaging and advertising, operations management, and developing and managing our worldwide distribution network. Amy's ability to effectively manage and motivate distributors in diverse markets and cultures has led to excellent long-term relationships characterized by good communications, high levels of trust, and, ultimately, increased sales.

Amy formerly worked as a medical-marketing research associate for Booz-Allen & Hamilton, Inc., the world's largest technology consulting company. There she initiated and carried out marketing to the State of California in the areas of Health and Human Welfare and Computer Systems. During her tenure with Booz-Allen, Amy successfully wrote, bid, and won major accounts ranging from $150,000 to $6 million.

As a founding partner of On-Line Edit (OLE), a contract biomedical communications company that provides services to research groups worldwide, Amy cultivated a client list of researchers who have been published in most major scientific journals. She now directs OLE as a "virtual company," in which all communications are done via the Internet and FAX.

Amy has also worked with the epidemiological group of the California Birth Defects Monitoring Program, where she was recognized for attaining an unprecedented participant response rate for studies of this nature. The research results from this study led to a breakthrough in medical understanding of neural-tube birth defects that was reported in major medical journals worldwide.

Amy has also worked as a cross-cultural development specialist for Los Niños, an award- winning nonprofit community development organization. There she trained, supervised, and evaluated staff in the creation and evaluation of cross-cultural development programs between Mexico and the United States. This work became the basis for her published graduate thesis on Organizational Culture in Bi-cultural Organizations.

Amy currently sits on the board of directors of the World Affairs Council and has been recognized for her success in broadening the reach of the organization's worldwide networking efforts via the Internet.Amy was raised in Bolivia and is fluent in Spanish and conversant in French. She earned an MPA in International Development Management from the Monterey Institute of International Studies in 1990, graduating Summa Cum Laude, GPA 4.0.

Jim Cahill
Jim founded SBE in 1990 and co-founded On-Line Edit, a contract biomedical communications company, in 1991. Jim's activities at SBE include strategic planning; product identification, evaluation, and recruitment; supervision of animal/clinical studies; management of intellectual properties; vendor liaison; distributor training; ad concepting and copywriting; and technical/medical communications. The diversity of Jim's interests and abilities have helped SBE's clients achieve rapid product development and highly effective market penetration.

Jim is the author or co-author of several medical publications and has designed and implemented numerous animal and human studies for the evaluation of new medical technologies. Jim developed the first international distribution network for a movable artificial eye implant and designed a marketing campaign that reversed a long-standing market rejection of such implants, a reversal that doubled international sales and resulted in international market dominance for the device. Jim has concepted and developed trademarks, advertisements, and public relations campaigns for several medical companies, including Johnson & Johnson and Smith-Nephew, and is well-versed in the emerging Internet and electronic-media as vehicles for commerce, marketing, and training.

Jim is a published neuropsychology researcher and conducted research at the Scripps Institute and Research Foundation in La Jolla, CA before venturing into the commercial world of medical marketing and communications. Jim has an extensive background and interest in communications, an asset that helps him identify and develop the key messages that will make a product stand out in the competitive international medical marketplace.

Jim holds a BA in experimental psychology, and in cultural anthropology from the University of California, San Diego, and has done graduate-level work at Harvard University in cross-cultural communications. He was a founder of Earth Day in San Diego and is a contributor to the Nature Conservancy and the World Affairs Council. Jim is fluent in Spanish and has traveled widely.