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Challenge:
Focus on unique performance of an established implant due to use of an optional peg. Differentiate product from less-sophisticated imitations. Increase awareness of new performance results.
Solution:
Design and copywrite a striking 4-color ad. Make a bold statement about the importance of the product's key, but optional, features. Underscore the importance of this option and support all claims with pertinent medical studies. Directly address the need for surgeons to modify technique to gain optimal performance.
Features:
- Bold statement.
- Graphics stand out amid cluttered pages of specialty medical magazines.
